Journalists and editors in Tanzania have singled out advertisers as one of the key forces that stifle press freedom in the country.

The journalists and editors said that advertisers use their financial muscle to demand for only positive press coverage of their activities.

A Tanzania media scholar has warned that press freedom is under threat in the country due to the media ownership structure that is dominated and influenced by government and public officials who do not want to be exposed.

Several media houses have faced the wrath of government and its officials. Some of them have resorted to tighter self-censorship to survive.