KAMPALA- Next media services group on Wednesday night launched the much anticipated ‘Next Big Thing;’ the Nxt radio station.

The group unveiled Nxt Radio 106.1 FM at Mestil Hostel, a new brand to already booming NBS Television, Sanyuka TV and Salaam Television.

The Nxt Radio, according to Next Media services will help the group to reach to the youth and other audiences especially during the morning and evening rush hours.

“We started Next Radio to avail the masses with fast pace news, non-stop music, relationship, and celebrity gossip. We’re here to cause a major substantial shift in the landscape of online radio in Uganda,” Next Media Service CEO Kin Kariisa said.

He added that each of Nxt Radio’s programs is distinctive with experienced presenters and that they all make a significant contribution to delivering the Next Media mandate.

“We’re here to create positive vibes through music, every day that a presenter comes to work, they’re solely on the radio to create positive change through music, Kariisa said adding that Next Radio is the first and only digital station in Uganda.

“We want to be the first digital radio of resort where people go for entertainment, and music, but also we want to be a reliable source in a sense that when someone says Kanye West has released a new song, they don’t have to look elsewhere for verification/validation,” he said.

The launch was witnessed by ICT Minister Frank Tumwebaze who was the chief guest.

Tumwebaze, congratulated Mr Kariisa and his team for adding another media product of a radio.

“I welcome your pledge of investing in content. I challenge all media houses to have a discpline of sourcing and broadcasting high great knowledge and diversified content,” he said.

The launch of Nxt radio comes barely a year after the company started an online news website, the Nile Post which also allows their audiences access the online news.

At the moment, Next Media Services have a number of brands including NBS Television, Sanyuka TV, Salaam TV and Nile Post.

The group also owns Next Communications, Cayman consults, Nilecast among others electronic media services.

The group recently unveiled a team to push their new brand to the top. It will include Marcus Kwikiriza, former Spark Live Wire Presenters Zahara Toto and Anatalia Ozzy.

The station, according to reports also unveils new features and episodes as part of the plan to push the brand in the already competitive communications sector.

Other presenters include Karitas Karisimbi who joined NBS from the defunct WBS TV.